Marketing

7.3 - Product - Part 2

7.3 - Product - Part 2 THEORETICAL FRAMEWORK: BOSTON MATRIX— PRODUCT PORTFOLIO ANALYSIS  This method of analysing the market standing of a firm’s products and the firm’s overall product portfolio...

7.3 - Product - Part 1 

7.3 - Product - Part 1  What makes a good product? What factors do we need to consider before launching a product? Marketing is an essential department in product advertising...

7.2 - Marketing Planning Part 2

7.2 - Marketing Planning Part 2 Why is market research so important?  Market research is the process of collecting, recording and analysing data about customers, competitors and the market. It...

7.2 - Marketing Planning Part 1

7.2 - Marketing Planning Part 1  Let's start with the stereotype of marketing: people sitting in a conference debating what colors or taglines to use for their next campaign, what...

7.8 - Target Market Segmentation: Understanding...

Guiding Question: How does target market segmentation help businesses connect with the right customers and improve marketing effectiveness? Overview: Target market segmentation is the process of dividing a broad audience...

7.7 - How Marketing shapes the modern day busin...

1) Introduction Before going through the lesson, we need to understand what Marketing is. According to the AMA’s definition, “Marketing is the activity, set of institutions, and processes for creating,...