Lessons
Theme n°1
Business organization and Entrepreneurship
An introduction to how businesses are structured and how entrepreneurial ventures are created. Covers different organizational models, startup stages, and key principles behind launching and managing a business. Includes insights into innovation, risk-taking, and leadership in a business context.
THEME N°2
Business Strategy
An introduction to how businesses develop and implement strategies to achieve long-term goals and gain a competitive advantage. Covers strategic planning processes, tools for analysis, and the importance of vision and mission. Includes insights into decision-making, market positioning, and adapting to changes in the business environment.
Theme n°3
Accounts and Finance
Explores how businesses define strategic goals to stay competitive and drive growth. Includes tools such as SWOT, PESTEL, and Porter’s Five Forces to analyze markets and position effectively. Focuses on long-term planning, decision-making, and adaptability.
THEME N°4
Investings Stocks
Introduces the fundamentals of the stock market and investment principles. Includes topics such as risk management, asset diversification, and company valuation. Provides a basic framework to understand how investment decisions are made and markets function.
THEME N°5
Operation Management
Focuses on the systems and processes that enable efficient business operations. Key areas include supply chain management, logistics, quality control, and process optimization. Demonstrates how value is created through effective operational execution.
Theme n°6
Human Resources
Covers the financial foundations of business operations. Topics include financial statements, budgeting, profitability, and the principles of accounting. Helps develop a clear understanding of how financial health is measured and maintained.
THEME N°7
Marketing
Presents the fundamentals of how products and services are positioned, promoted, and sold. Topics include market research, branding, pricing strategies, and digital marketing. Emphasizes understanding customer behavior and market dynamics.
THEME N°8
Sustainable Investments
Discover how trillions are mobilized into green infrastructure via green bonds, blended finance and ESG frameworks—balancing debt vs. equity and risk premiums—and see how tokenization, AI-driven risk models and policy shifts reshape sustainable investment.